The FIPO Manifesto: Why I’m Building This Movement

For Gen X Entrepreneurs Who’ve Had Enough And Are Ready to Build What Matters

Author

Ed Weeks, Jr.
August 04, 2025

🧨 THE PRESS ON REPORT
For Gen X Entrepreneurs Who’ve Had Enough - And Are Ready for More!

It’s Monday. Fuck It. Press On.

The coffee’s strong.
The doubt’s stronger.
And the world keeps asking more from you—while giving less.

If you’ve ever felt like burning it all down… but didn’t,
this newsletter’s for you.

Welcome to The Press On Report - your new Monday ritual built for Gen X founders, operators, and rebels still in the game.

Today, we start with the why.

💥 The FIPO Manifesto

By Ed Weeks, Jr.

I’m not here for the hacks. I’m here for the humans.
For the Gen X founders who built something real, only to watch the game change overnight.

I know what it’s like to lose the plot.
To stare down debt, doubt, and digital overwhelm…
and still show up the next day.

That’s why I created the FIPO movement:
Fuck it. Press on.

It’s not just a mindset. It’s a mission.

To teach business owners how to win with AI.
Not by chasing trends,
But by solving real problems,
Reclaiming hidden profit,
And turning chaos into clarity.

To build systems that serve your goals, not steal your soul.
To create content, community, and cashflow that support your life, not consume it.

This is the new frontier:

📍 Real strategy
📍 Resilient leadership
📍 Results-driven tools
📍 Radical ownership

So if you're ready to press on,
To learn, implement, and lead,
Not just for clicks, but for your company, your family, and your future…

Welcome to the movement.
Let’s build what matters.

🎯 Press On Challenge of the Week

Write down one thing you’ve been avoiding.
In business, life, or leadership.

Now say it out loud:
“Fuck it. Press on.”

Then take one small step forward today. Doesn’t have to be perfect—just real.

🎤 FIPO Moment of the Week

“I was $1.6M in debt and on the verge of quitting.
Instead, I rebranded everything, launched this movement,
and started building again.
Not from scratch. From experience.”

-Ed Weeks, Jr.

👣 Next Steps

📕 Preorder the book → FIPO: The Weeks Way

💬 Support the movement → Supporter Tier

🧠 Join our private group of Gen X founders pressing on together → FIPO Nation

🔁 Follow the Momentum:

Next Issue:

👉 Inside the mindset shift that carried me from rock bottom to reinvention 👏

🔒 The Truth?

You don’t need another productivity hack.
You need to believe that what you’ve built still matters.
That your experience counts.
That reinvention is possible - at any age.

You’re not too late. You’re right on time.

Fuck it. Press on.

— Ed