The FIPO Manifesto: When Everything You Built Stops Working

In partnership with

🧨 THE PRESS ON REPORT For Gen X Entrepreneurs Who've Had Enough - And Are Ready for More!

Is Shadow IT already in your organization?

You wouldn’t allow unmanaged devices on your network, so why allow unmanaged AI into your meetings?

Shadow IT is becoming one of the biggest blind spots in cybersecurity.

Employees are adopting AI notetakers without oversight, creating ungoverned data trails that can include confidential conversations and sensitive IP.

Don't wait until it's too late.

This Shadow IT prevention guide from Fellow.ai gives Security and IT leaders a playbook to prevent shadow AI, reduce data exposure, and enforce safe AI adoption, without slowing down innovation.

It includes a checklist, policy templates, and internal comms examples you can use today.

Download the Shadow IT Prevention Guide

It's Monday. Fuck It. Press On.

The strategies that got you here won't get you there. The playbook that built your business is gathering dust. And that sinking feeling in your gut? It's not failure—it's evolution calling.

If you've ever watched your proven systems suddenly stop working... this is for you.

Welcome back to The Press On Report - where we turn disruption into opportunity, one Monday at a time.

Today, we talk about the pivot point that changes everything.

💥 The Reinvention Imperative By Ed Weeks, Jr.

Nine months ago, my best and longest running client fired me.

Not because I sucked. Because what I was selling, traditional marketing consulting, had become commodity work that AI could do for pennies on the dollar.

That gut punch taught me something crucial: Every successful Gen X entrepreneur will face this moment. The moment when everything you've mastered becomes obsolete overnight.

Here's what I learned staring down that barrel:

Your experience isn't worthless—it's your competitive advantage. But only if you're willing to reimagine how to use it.

The companies thriving right now aren't the ones with the newest tech. They're the ones led by people who've seen enough cycles to know: disruption is just another Tuesday.

So I stopped selling what I'd always sold. Started teaching what I'd actually learned. Turned my failures into frameworks. My scars into strategies.

That's the FIPO way: When your old playbook dies, you don't panic. You pivot.

Not into some shiny new trend. Into a deeper version of what you already know works—just applied to a world that's moving faster than ever.

The result? The happiest and most productive I've been in three years. Not because I got lucky. Because I got real about what the market actually needed from someone with my battle scars.

🎯 Press On Challenge of the Week

Audit your revenue streams. Which ones are AI-proof? Which ones require your specific experience and judgment?

Now ask yourself: "What do I know that a 25-year-old with ChatGPT doesn't?"

Write it down. That's your moat. Build your next move around that.

🎤 FIPO Moment of the Week

"I spent 20 years perfecting a process that became irrelevant in 20 minutes. But those 20 years taught me how to solve problems that algorithms can't even see yet." -FIPO Nation Supporter, Rich K.

👣 Next Steps

📕 Preorder the book → FIPO: The Weeks Way 
💬 Support the movement → Supporter Tier
🧠 Join our private group of Gen X founders pressing on together → FIPO Nation

🔁 Follow the Momentum:
Ed's LinkedIn  
Ed's YouTube Channel 
The Weeks Weekly Podcast (search for it where ever you listen)

Next Issue: 👉 The 3-step framework I use to turn industry disruption into competitive advantage 👏

🔒 The Truth?

Your old playbook isn't broken—it's incomplete. The fundamentals still work. Customer service still matters. Relationships still beat algorithms. Quality still wins over quantity.

But the delivery method? The channels? The tools? Those change daily.

The entrepreneurs who thrive in the next decade won't be the ones who chase every trend. They'll be the ones who understand which principles are timeless—and which tactics need constant evolution.

You've got something that can't be automated: judgment earned through real consequence. Wisdom paid for with actual failure. Pattern recognition that only comes from doing the work when it was hard.

Fuck it. Press on.

— Ed